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Discount retailer B&M on Wednesday reported a 2.3% decline in first-quarter like-for-like sales in its core UK market, as a slow start to the gardening season weighed on trading though growth in France helped lift group revenue.
However, the weak performance in the quarter ended June 27 underscores the challenge facing CEO Tjeerd Jegen as he pushes his 'Back to B&M Basics' turnaround plan to rebuild profitability at a retailer that has struggled amid stiff competition, particularly from supermarket loyalty schemes.
折扣零售商B&M周三报告称，其英国核心市场第一季度同店销售额下降2.3%，园艺季节启动缓慢拖累了交易表现，但法国市场的增长推动了集团整体营收。
然而，截至6月27日的季度业绩疲软凸显了CEO谢尔德·耶根面临的挑战——他正推行「回归B&M基本盘」的扭亏计划，以重建盈利能力。这家零售商在激烈竞争中（尤其是来自超市会员计划的竞争）一直处境艰难。
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